DCL/The Content Strategy of Things

The Content Strategy of Things

Bill Swallow | Director of Operations, Scriptorium Publishing
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Content strategy has seen an interesting evolution of focus, from authoring and publishing smarter to embracing social media and personalization. The Internet of Things adds another layer of complexity: event-triggered communication. Devices and services can (and do) talk to each other in fragments, but at some point information about those interactions need to be organized and communicated in a human-friendly form. Proper localization planning is critical in this model. In this session we will look at content development and localization practices for these scenarios.


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about the presenter(s)

Bill Swallow,
Director of Operations, Scriptorium Publishing

Bill Swallow, Director of Operations at Scriptorium, specializes in content strategy with an emphasis on handling challenging localization and terminology scenarios. With two decades in technical communication, Bill has extensive experience in technology implementation, localization, and management. His experience on both the client and vendor side of localization has made him (rather painfully) aware of all of the potential pitfalls in content localization, from technology considerations to workflows to writing practices.